Find Out Whether Your Google Ads Account Is Generating Real Leads, or Simply Reporting Activity
Your dashboard may show clicks and conversions. But are those actions becoming genuine enquiries, qualified calls and new customers?
Forth & Found will audit your existing Google Ads account and show you what is working, where budget is being wasted and what needs to change.
Read-only access is enough. We will not make changes to your account. There is no obligation to appoint us afterwards.
Step 1:
Get Your Audit
Find Out Whether Your Google Ads Account Is Generating Real Leads, or Simply Reporting Activity
A Strong-Looking Report Does Not Always Mean Strong Performance
It's possible for a Google Ads account to report increasing conversions while the business receives very few meaningful enquiries.
This can happen when campaigns are optimising toward actions such as button clicks, short calls, low-value interactions or poorly configured website events.
The result is an account that appears productive while continuing to spend money on the wrong searches and behaviours.
Your audit will help answer:
Which actions are currently being counted as conversions?
Which search terms are consuming the budget?
Is your targeting attracting the right prospects?
Are valuable calls and enquiries being measured correctly?
What should be fixed first?
Strategy, precision
and scale
built into every campaign.
Request your complimentary audit and receive an experienced second opinion on your current setup.
Marketing Measured by What It Produces
Forth & Found is a growth-focused South African marketing agency specialising in Google Ads, Meta Ads, SEO and strategic growth.
We do not judge advertising performance by how busy a dashboard appears.
We look at the relationship between advertising spend, lead quality, acquisition cost and commercial opportunity, and build campaigns around the actions that matter to the business.
What We Will Examine
Conversion tracking
We will identify every action being recorded as a conversion and assess whether it represents genuine commercial value.
Search terms and keyword strategy
We will review the searches triggering your ads, irrelevant traffic, negative keywords, match types and high-intent opportunities.
Campaign structure
We will assess whether your campaigns, ad groups, locations, schedules, budgets and bidding strategies support the intended business objective.
Ads and landing pages
We will review the alignment between what prospects search, what the advert promises and what they experience after clicking.
Wasted spend and missed opportunities
We will identify areas where budget is being lost and prioritise the changes most likely to improve performance.
A Clearer View of Your Google Ads Account in Three Steps
1. Request the audit
Complete the form with a few details about your business and current Google Ads activity.
2. Provide read-only access
We will send straightforward instructions for securely granting Forth & Found read-only access to the account.
3. Receive your findings
We will review the account and provide a clear report explaining what is working, what is missing and what we recommend doing next.